Social Media Masterclass & Mentorship Bundle

• Social Media Manager
• Online Marketing Manager
• Digital Marketing Consultant
• Marketing Consultant
• Marketing Assistant
• Business Owner
• Entrepreneur
• Content Strategist
• Community Manager
• Brand Manager

Delivered 100% online, no classroom required

Instant access (simply enrol online, anytime)

Assessments are short-answer and multiple choice

Fast turnaround on marking (within 1 business day)

One-on-one mentor support

Live chat, 7 days a week

12 months access

Social Media Strategy With AI
Develop your own social media strategy.
Conduct a social media audit to understand where you currently are with your social media activity.
Know how to set social media objectives which are relevant and integrated with your marketing and business objectives.
Identify your audience, understand where to find them, and know what they value.
Choose the right channels for your purpose and audience.
Create your content strategy.
Explore the different ways to be social across the various social media channels to increase your audience engagement.
Develop an action plan including budget, resources and compliance requirements.

Creating Content With AI
Analyse marketing objectives and define content opportunities aligned to business goals.
Research AI tools for content ideation, creation and production.
Develop an AI-enabled content plan, calendar and workflow.
Create written, visual and multimedia content assets using AI.
Edit and refine AI-generated content for quality and brand alignment.
Use AI analytics to analyse content performance and develop improvement recommendations.

Meta Business Suite
Set up and configure your Meta Business Suite account the right way.
Connect Facebook and Instagram assets with correct roles and permissions.
Navigate the dashboard to plan, schedule and publish content efficiently.
Manage messages, comments and reviews from a single inbox.
Read audience insights and performance reports to guide decisions.
Use built-in AI suggestions to optimise content and timing.
Create and manage a unified content calendar across platforms.
Link Business Suite with your ad accounts to streamline campaigns.

Meta Advertising
Develop a Meta advertising strategy using AI insights.
Explain the benefits of paid advertising on Facebook and Instagram.
Identify the different advertising formats across the main social media channels.
Describe how to design ads for the different buyer stages.
Implement and test data tracking with accurate conversion events.
Build AI-powered ad campaigns with smart audience targeting and budget control.
Create high-performing ad creatives using AI generation tools.
Set up and run dynamic creative tests to maximise performance.
Analyse campaign data with AI and optimise for return on ad spend.

Facebook Organic Marketing
Establish and optimise your Facebook Page, Groups and community touchpoints.
Develop an AI-powered organic Facebook marketing strategy.
Create, curate and co-create content tailored to your audience journey.
Use AI chatbots and automation tools to manage and engage communities.
Schedule content in bulk using AI-assisted scheduling tools.
Analyse performance data to continuously improve your organic results.

Instagram Marketing
Build an Instagram profile optimised for discovery and conversion.
Understand the Instagram algorithm and what drives reach in 2026.
Create Reels, Stories, Carousels and feed posts that perform.
Use AI tools to generate captions, hashtags and visual ideas.
Plan a monthly content calendar tailored to Instagram.
Grow a community through engagement tactics and collaborations.
Measure performance with Instagram Insights and benchmark competitors.
Leverage Shops, creator tools and DMs to convert followers into customers.

LinkedIn Marketing
Optimise your LinkedIn profile or company page for credibility and reach.
Understand the LinkedIn algorithm and how to earn visibility.
Craft thought-leadership posts, articles and carousels that get engagement.
Use AI to draft posts, repurpose content and plan publishing rhythms.
Build a personal brand strategy that positions you as a go-to expert.
Grow your network strategically with outreach and engagement tactics.
Use LinkedIn for lead generation, B2B sales and talent attraction.
Track analytics and refine your content strategy over time.

Email Marketing
Build and grow an engaged email list with AI-driven lead magnets.
Craft high-converting email copy and subject lines with AI.
Segment audiences and personalise campaigns using AI.
Design automated email sequences that nurture leads into customers.
Set up the right email platform and deliverability best practices.
Plan launch, promotional and seasonal email campaigns.
Measure open, click and conversion rates, and use AI to optimise performance.